Coffee is a pleasure, if it isn’t good, what pleasure is it?
For those who don’t know, this was a famous TV commercial slogan for the Italians. It was the 80’s and the Lavazza commercials were effective, recognizable, and enjoyable, even for us children who in reality didn’t even care about coffee … At that time Lavazza, which was already a well-established, well-known and well-loved brand,…